Magazine Ad series that puts emphasis on eye contact. A very important part of human connection that is deteriorating due to technology.
Unplugged
The goal of this course was to create an original business/product concept and develop corresponding collateral. My concept, named "Unplugged," centered around a digital-free zone. Upon entering, patrons would secure their phones in pouches, fostering an environment free from distractions. Unplugged aimed to encourage rebuilding, recharging, reconnecting, and embracing social interaction in a world dominated by technology and social media. It offered various activities to engage without reliance on technology.